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Marketing Sr Mgr AFP

Thousand Oaks, CA
Day to Day Responsibilities:
  • Managing all aspects of in-language patient events: supervising agency event logistics, partnering with field sales reps to execute, helps with outcome tracking and optimizations
  • Assisting with management and coordination of physician speaker programs with the field sales force
  • Managing digital assets and programs: website, search, display banners
  • Includes maintenance and updates, creation of optimized assets and involvement in digital plan strategy
  • Creating creative assets for programs and media placement, as needed: consumer print materials, event materials, digital banners, print ad, etc.
  • Serving as MRL process lead for all marketing pieces related to above programs
 
Summary:
  • Osteoporosis affects nearly 13 million men and women in the U.S., but as of 2018, only ~25% of affected individuals are treated despite a growing elderly population.
  •  Although osteoporosis has many generic options available, Amgen has emerged as the leader in this therapeutic area with our flagship brand, Prolia® which launched in 2010, and EVENITY ® which launched in Q2 2019. 9 years in market, Prolia continues to deliver strong growth of ~24% year on year and in 2018 treated over 1 million patients in the US and 3.5 million worldwide.
  • A key driver of new patient growth is outreach to Asian and Hispanic communities.
  • This opportunity is for a marketer to join the Amgen Bone Franchise marketing team to lead initiatives in outreach to those communities of patients and HCPs. This role will report to a Senior Manager within the Amgen Bone Health Franchise and responsibilities include:  
 
Desired Skills
  • Attention to details
  • Self-starter, takes initiative
  • Problem solving
  • Able to work in an amorphous environment. Ability to drive projects forward without clear step
  • Success and experience with cross functional collaboration, driving results with team members who are not direct reports
Preferred Marketing Experience: 
  • Working and supervising agency work
  • Digital marketing, strongly preferred
  • Consumer marketing
  • Multicultural marketing experience preferred / especially with managing programs or collateral in different languages
"This posting is for Contingent Worker, not an FTE"
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