Sr Marketing Mgr AFP

Location: Thousand Oaks,, CA
Date Posted: 10-12-2018
Day to Day Responsibilities:
  • Plan, execute, and analyze digital and traditional media marketing campaigns designed to reach and engage target patients and/or caregivers.
  • Successfully partner with creative agencies, MAC, brand and IS teams to develop multichannel content for distribution via various channels including websites, print, video/tv, email, e-detail, banners etc.
  • Collaborate with extended brand team to translate tactical marketing plans into engaging digital campaigns for patients
  • Partner with media buying agency partners to develop robust broad reach and targeted media plan
  • Manage campaign development timelines, budgets and performance to deliver on brand KPIs
  • Partner with marketing analytics team to continuously optimize campaigns and align on performance and ROI.
  • Identify and communicate campaign and patient insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels
  • Inform key stakeholders on multi-channel campaign performance and be a champion for patient marketing and innovation within the OBU
  •  Basic 
Qualifications 
  • Master’s degree and (4 years of Marketing and/or Sales Management experience) OR (4 years of Marketing and/or Sales including 2 years of Marketing experience)
  • Bachelor’s degree and (6 years of Marketing and/or Sales Management experience) OR (6 years of Marketing and/or Sales including 3 years of Marketing experience)
  • Associate’s degree and (10 years of Marketing and/or Sales Management experience) OR (10 years of Marketing and/or Sales including 5 years of Marketing experience)
  • High school diploma / GED and (12 years of Marketing and/or Sales Management experience) OR (12 years of Marketing and/or Sales including 6 years of Marketing experience)
Summary
  • Seeking a high potential Marketing Contractor candidate with 4-6 years of pharmaceutical, device or related healthcare experience in marketing or advertising capacity with a strong understanding of patient/consumer marketing in a multi-channel digital environment. Strong strategic thinking skills and a proven track record of developing a wide-range of programs and tactics. 
  • Prior experience in Oncology and pharmaceutical sales is a plus. 
  • The successful candidate will have the opportunity to develop and execute a broad range of multi-channel programs designed to educate patients (and potentially physicians) on brands that could include Neulasta®. 
  • This is an excellent opportunity for an experienced professional seeking to gain broad cross-functional marketing experiences while working on a critical brand in the Amgen Oncology portfolio. 
  • This position will report to the Director of Marketing for the Oncology Multichannel Marketing group. 
Responsibilities Include: 
  • Plan, execute, and analyze digital and traditional media marketing campaigns designed to reach and engage target patients and/or caregivers. 
  • Successfully partner with creative agencies, MAC, brand and IS teams to develop multichannel content for distribution via various channels including websites, print, video/tv, email, e-detail, banners etc. 
  • Collaborate with extended brand team to translate tactical marketing plans into engaging digital campaigns for patients 
  • Partner with media buying agency partners to develop robust broad reach and targeted media plan 
  • Manage campaign development timelines, budgets and performance to deliver on brand KPIs 
  • Partner with marketing analytics team to continuously optimize campaigns and align on performance and ROI. 
  • Identify and communicate campaign and patient insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels 
  • Inform key stakeholders on multi-channel campaign performance and be a champion for patient marketing and innovation within the OBU 
Preferred Qualifications 
  • MBA, 4+ years of pharmaceutical/device or healthcare marketing or advertising experience. 
  • Prior sales and Oncology experience a plus. 
  • Experience with multichannel campaigns, patient marketing and mix of traditional and digital media channels is preferred. 
  • Proven experience leading and managing cross-functional teams and navigating legal/regulatory/medical processes. 
  • Strategic thinking and analytical skills as demonstrated by a proven ability to analyze business problems and to develop appropriate strategies to drive results will be critical for success.
"This posting is for Contingent Worker, not an FTE"
 
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